PROGRAM OVERVIEW

WHAT IS IT?

The Digital Marketing Bootcamp is a 12-week Professional Skills Development Training Program. This program is aimed at small businesses who wish to train their in-house marketing teams to more effectively utilize branding, websites, SEO and social media to promote their business.

WHERE IS THE TRAINING DELIVERED?

The program is delivered online, so you can participate from anywhere. The program utilizes Zoom for live group coaching calls, a web-based learning portal for instructional content, and a private Facebook group learning community that you can network and learn from each other and the program instructors in.

WHEN IS THE TRAINING DELIVERED?

The program is open for rolling enrollment, meaning that you can register anytime to start your 12-week course, maximizing flexibility for busy owners and staff members.

HOW LONG IS THE COURSE?

You will receive access to the program, private peer group, and coaching calls for 12 weeks. It is expected that you will work through their assignments and complete them in that time.

WHO IS THE TRAINING FOR?

This program is aimed at small businesses who wish to train their staff to more effectively utilize branding, websites, SEO and social media to promote their business.

WHY IS THE TRAINING NEEDED?

With so many platforms and options available to businesses, online marketing can be confusing and difficult to navigate. It can also cost a lot to hire an agency to execute day-to-day marketing tasks. But we believe that with a basic framework of knowledge, plus some tools and practice, any business can learn how to navigate the basics of search, social, and web marketing to be more independent, save money, and increase their competitive advantage. While businesses will still need professionals to help them with more advanced things, the simple daily things – and even moderately complex things – can be taught.

HOW MUCH DOES THE TRAINING PROGRAM COST?

The retail price of the 12-week training program is $6,500 per business for the first seat. A second seat can be added for $1,500. But, Chamber members save $1,750 off the full price of the program making the cost $4750.

IS THERE GRANT FUNDING AVAILABLE TO COVER THE REMAINING COSTS?

Yes, your business may qualify for additional funding. This training program has met the criteria for funding under the Canada-Alberta Job Grant, which may cover between 66% to 100% of the remaining cost with a limit of up to $10,000 per employee per year. With the Canada-Alberta Job Grant, this training may cost as little as $1615.

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