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Medicine Hat & District Chamber Of Commerce Receives Federal Shop Local Funds

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Medicine Hat & District Chamber Of Commerce Receives Federal Shop Local Funds

The Medicine Hat & District Chamber of Commerce will receive $153,900 of federal shop local funding—funding that will expand the Chamber's ongoing efforts to encourage patronage of community businesses

(Medicine Hat) The Medicine Hat & District Chamber of Commerce will receive $153,900 of federal shop local funding—funding that will expand the Chamber's ongoing efforts to encourage patronage of community businesses.

"We have worked with community partners and our businesses to promote the Local First message throughout the pandemic, not only to shop local but think local and support local in our everyday lives," stated Marcus Campbell, President of the Medicine Hat & District Chamber of Commerce. "This funding will further our efforts and create greater awareness, tools and resources for supporting local thanks to Government of Canada and the recent federal shop local funding provided."

The local funding is part of a total envelope of $7.2 million set aside for the prairie provinces through the Ministry Small Business, Export Promotion and International Trade of Canada with $4.95 million allocated for Alberta. The Medicine Hat & District Chamber of Commerce successfully applied through the first round of the $1.2 million in funding distributed through local Chambers across the province.

"Today's announcement is good news for our local business operators, our communities, and our province as a whole," says ACC President and CEO Ken Kobly. "As Alberta prepares to head into Stage 3 reopening, this investment is ideally timed to help gear up our local economies."

These funds are specifically targeted to help Chambers and their communities initiate or expand shop local marketing efforts. Eligible projects could include creating branding or marketing content, organizing seasonal campaigns, or facilitating distanced shopping through local online Market platforms.

"When we hit July 1, and our daily lives begin to look more normal, our local job creators will still have a long road ahead to restore and rebuild their businesses," Kobly further remarked. "These chamber projects will encourage consumers to choose local and promote confidence in our community businesses."

In Medicine Hat, this funding is earmarked for specific campaigns in the two funding streams. The first stream is focused on shop local campaigns to feature four different initiatives to support Local. The first campaign initiative will profile Local First, the second to promote Shop YXH, with the third campaign focused on supporting rural. The fourth campaign will highlight the importance of supporting local food, food sustainability and local agriculture from Farm to Fork.

These campaigns will be supported through the second stream of funding earmarked for local photography and videography to showcase local and highlight these campaigns with visual content. The visual elements will be centred around our local heroes within the business community who have gone above and beyond to demonstrate strength and resilience. Another project will be consumer-focused, highlighting various products and services in our community and ways to love local. The third project will focus on our downtown core and highlight our downtown businesses, emphasizing the vibrancy, culture, lifestyles, and companies within our downtown. The fourth photography and videography project will be on Local Food, tying into the broader campaign of food sustainability and compelling stories centred around local food.

"Throughout the COVID-19 pandemic, community chambers have truly been a lifeline for businesses. As we transition to reopening and recovery, we still have a long road ahead to rebuild our economy. This federal funding will help chambers do what we do best: support local job creators." Kobly further commented.

The Medicine Hat & District Chamber of Commerce will focus on contracting and distributing work to local marketing firms to build and implement the brand concepts. Local photographers and videographers will also be contracted to create professional video and photography content that can showcase our businesses and the product or service they offer to promote the local business community.

"The video content will be shared on our Chamber website, our YouTube channel, as well as on our social media. We will also work with local media and other partners within our community to showcase the video content and campaigns on their websites, social media and television stations. We want to ensure content is shareable and accessible and that any campaigns would also have campaign toolkits that could be downloaded from the web for any local businesses and organizations to use to develop their own campaigns, similar to our existing Local First Campaign toolkit," stated Campbell. "We want to ensure this funding goes back into our community to help give a boost to our economy. We are thankful for the opportunity to apply for and use this funding to further support our businesses and to promote our local business community as a great place to invest in, be a part of and support through our ongoing messaging to think local, be local and buy local. We hope the tools and campaigns created will serve as a reminder of the value our local business community plays in a thriving economy as we move forward".

Any interested companies wishing to submit an expression of interest and qualifications can view the details on the Chamber of Commerce website.

View the Alberta Chambers of Commerce press release.

Please direct all media inquiries to:

Marcus Campbell, President

c/o Medicine Hat & District Chamber of Commerce

(403) 527-5214 ext.222

Ken Kobly

President and CEO

Alberta Chambers of Commerce

(M) 780.975.1659

(P) 780.425.4180 Ext.5

The Chamber of Commerce is a member-driven, volunteer-led organization, proudly representing the interests of businesses in our region, and working diligently to stimulate a strengthened and vibrant economy through our connections, support and influence. For more than 120 years, the Chamber has stood for promoting business, monitoring Government and championing managed growth in the local economy. The Chamber represents over 800 businesses in our region and is aligned with both the Alberta Chambers of Commerce (ACC), which represents over 25,000 businesses and the Canadian Chambers of Commerce (CCC), which represents over 200,000 businesses. With the largest and most influential business organizations locally, provincially and federally, the Chamber network is the most unified, valued and influential business network in Canada and works together to shape policy and programs that will make a difference to businesses in our region.

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